Digital Acquisition • Websites • Automation
Websites, landing pages, funnels, Meta Ads, content systems and automation, built around how your customers actually move from first click to conversion.
₹1.18Cr+ reported revenue generated across documented campaign work
Documented campaign performance for Kavita Agrawal / Indian Fashion CEO Academy, Jan 2025–Sep 20, 2026.
Client — Kavita Agrawal
Built and operated a multi-channel client acquisition and customer journey system combining paid acquisition, funnels, WhatsApp automation, follow-up workflows, automated calls, and campaign optimization.
37,953 leads · ₹51.63 average CPL · 6X reported ROAS
Read the full case study →Client — Srinivasa Raghavan
Website development, client acquisition system and website conversion structure.
The website began generating booked calls, contributing to improved business profitability.
Visit Website ↗Gomti Nagar, Lucknow
Complete website for a premium aesthetic, skin and wellness clinic: laser hair reduction, skin treatments, body slimming, sauna, steam and ice therapy.
4.9/5 Google rating from 92 reviews. Every page leads to a call-back, phone call or WhatsApp.
Visit Website ↗Gomti Nagar, Lucknow
Website for a premium Reformer Pilates and Aerial Yoga studio: Aerial Yoga, Reformer and Mat Pilates, private sessions, studio, instructors and workshops.
Built to turn visitors into first-session enquiries through a call-back form, WhatsApp and direct calls.
Visit Website ↗Coaching
Used an older lead database to generate new sales instead of relying only on fresh lead acquisition: retargeting → WhatsApp → payment page → workshop purchase.
₹79,562 revenue from ₹8,000 campaign cost — approximately 9.9X.
See the case study →Client — Kavita Agrawal
A monthly content system across Instagram, Facebook, LinkedIn, X, YouTube and Pinterest: research, strategy, calendar, creative production, publishing-ready content.
Built a consistent multi-platform content presence and expanded activity into LinkedIn and X, where engagement began to emerge.
See the case study →Meta Ads · Creative
Concept, hook and copy for Kavita Agrawal's masterclass and workshop campaigns: Hinglish and Hindi angles built for boutique owners, each tested in Meta Ads Manager.
Ads, pages, follow-up and content are planned together as one customer journey.
The numbers on this site come from ad accounts and payment dashboards.
I build and run the system myself, from the first ad to the last automation.
FlexiFunnels, AiSensy, Pabbly, Zapier, Activepieces, or whatever you already use.
Each stage of the journey has a number, reviewed and improved regularly.
Scope, timeline and costs are agreed in writing before any work begins.
Understand the business, audience, offer and current situation.
Map the customer journey, funnel and required digital systems.
Create the website, landing pages, campaigns, content and automation.
Connect the required tools and launch the system.
Review data, identify bottlenecks and improve the system.
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Case studies
Six projects across paid acquisition, websites, content and lead reactivation. Click any screenshot to enlarge it.
Client — Kavita Agrawal
Built and operated a multi-channel client acquisition and customer journey system combining paid acquisition, funnels, WhatsApp automation, follow-up workflows, automated calls, and campaign optimization.
Client — Srinivasa Raghavan
Website development, client acquisition system and website conversion structure.
The website began generating booked calls, contributing to improved business profitability.
Vipul Khand, Gomti Nagar, Lucknow
Complete website for a premium aesthetic, skin and wellness clinic in Gomti Nagar, built end to end: structure, copy, design and development. Services covered: laser hair reduction, skin and facial treatments, body slimming and contouring, sauna and steam, ice therapy, and aesthetic and wellness consultations.
Every page leads to one of three enquiry routes: a call-back request, a direct phone call or WhatsApp.
Gomti Nagar, Lucknow
Website for a premium Reformer Pilates and Aerial Yoga studio, positioned as a private, small-group alternative to a mass-market gym. Pages for Aerial Yoga, Reformer Pilates, Mat Pilates, Private 1:1 sessions, the studio spaces, instructors and workshops.
Built to turn visitors into first-session enquiries: a Tally call-back form, WhatsApp and direct calls, with no public pricing so every lead starts a conversation.
Coaching
Used an older lead database to generate new sales instead of relying only on fresh lead acquisition: retargeting → WhatsApp → payment page → workshop purchase.
₹7,562 from Level 1 plus ₹72,000 from Level 2 — approximately 9.9X revenue-to-campaign-cost.
Client — Kavita Agrawal
A monthly content system across Instagram, Facebook, LinkedIn, X, YouTube and Pinterest: research, strategy, calendar, creative production, publishing-ready content.
Built a consistent multi-platform content presence and expanded activity into LinkedIn and X, where engagement began to emerge.
Services
Most projects use three or four of these together. Start with the one costing you the most.
Kavita Agrawal masterclass and workshop ads. Concept, hook and copy by Utkarsh.
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About
Utkarsh Rai
I'm Utkarsh Rai, a digital acquisition and marketing systems specialist working across websites, funnels, paid advertising, social media, automation and AI-powered workflows.
My work focuses on turning marketing ideas into systems that can be launched, measured and improved.
Purpose
Turn marketing ideas into systems that can be launched, measured and improved.
Approach
Plan the whole journey first — ad, page, follow-up, offer — then build each piece to fit it.
Standard
Every result backed by a dashboard. Every step of the journey tracked.
FAQs
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Contact
Tell me what you're trying to build, what you already have, and where you're stuck.
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Policy
Last updated October 2026
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If you have a website, funnel, campaign, automation system or full digital marketing project in mind, send me the details.
Discuss a Project →{{ lbCap }}